The Importance of Writing about what Interests YOU

A Writer’s Interests are the Star of the Show

While the readers’ needs and wants should always be the writer’s focus, I argue that the real star of the show is the writer. That is, if the writer is interested in the topics he’s taking on. This is true even in today’s world of fighting for the top Google spot for a widely used search phrase. Why do I say this?

Enthusiasm Makes for Better Writing

A blank page is an opportunity that burnout destroys.

Blank pages destoryed by burnout
Photo by Jan Kahánek on Unsplash

You may find yourself writing about the hottest search topics, or working for a client that offers steady income because, well, it pays the bills. But, if you don’t have the enthusiasm for the topic, you will never produce the quality writing that grabs readers by the proverbial balls and drives them to a state of euphoria of which they will never forget. Okay, maybe that’s far-fetched, and perhaps not needed for what you’re writing. But, enthusiasm makes for better writing.

A Writer with Burnout isn’t Good for Much

This may be the most important reason for writing what interests you. Most writers experience burnout at some point. This is true no matter what they are writing about. According to a piece over at the CoSchedule blog, Writer burnout happens when you use up all of your creative reserves and become a machine.

I couldn’t agree more. If you never had much interest in what you’re writing, or you’ve lost interest in what you’re writing, it’s time to start writing what interests YOU!

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The Importance of Quality Content Over SEO

Search Engine Optimization (SEO) is necessary if you want as many page views as possible from your targeted audience. Well, who doesn’t want that, right?

Webopedia defines SEO as

 …a methodology of strategies, techniques and tactics used to increase the amount of       visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP)…

The world of SEO lead us to dubious practices such as keyword stuffing, and SEO oriented headlines that don’t match the content. As a copywriter, I’m fascinated by the perfect balance of quality content and SEO.

What is Search engine optimization?

By Sajidsayyed7 [CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)%5D, from Wikimedia Commons

To maximize views and conversions, we must weigh quality content higher than SEO. You see, optimal SEO often comes naturally when the content is good. Besides, it does little good to get customers through the front door only to provide poor service and low value products. That’s what SEO centered content gives us.

The solution is centering on quality, results-driven content. What makes me an authority on this matter? Well, besides my results and experience, it’s clear that Google takes style, tone, and quality seriously as the Google Developer Documentation Style Guide shows.

Of course, keyword considerations, meta tags and such should not be overlooked. Yet, many SEO concerns come naturally when we generate high quality copy.

High quality content that considers SEO is imperative to garner views and convert those views to results. Contact Me to learn more about how I may assist your organization.

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Write with Purpose

Whether writing for a client or writing in a diary, writing with purpose always makes sense. Before placing the first word on a page, thinking about “why” ensures writing is never a time wasting endeavor.

Writing Old Typewith purpose is often straightforward. For example, I may write an email with the purpose of getting an individual to sign a petition. Getting that click on “Sign Now!” is a clear purpose.

Then we have creative writing, such as diaries and novels. Each, seemingly mundane, diary entry may not appear to have a purpose. However, posing questions to ourselves, such as “What can I learn about myself, or this day in history, with this entry?” will make for salient and useful writing.

What was my purpose for writing this entry you may ask? My hope is that this is clear. This entry is an argument for, and a reminder to myself, that writing should always have a purpose. Establishing that purpose before writing a single word will help keep the piece on task and relevant.

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