Author Archives: DShep

About DShep

Writing professionally since 2008, Don has the expertise that comes from being a lead editor for numerous political advocacy campaigns. His current content analyst position requires he understand the changing needs of many clients. He also holds a Bachelor of Science in Meteorology and Climatology and loves working with his family on his urban farm.

The Importance of Writing about what Interests YOU

A Writer’s Interests are the Star of the Show While the readers’ needs and wants should always be the writer’s focus, I argue that the real star of the show is the writer. That is, if the writer is interested … Continue reading

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The Importance of Quality Content Over SEO

Search Engine Optimization (SEO) is necessary if you want as many page views as possible from your targeted audience. Well, who doesn’t want that, right? Webopedia defines SEO as  …a methodology of strategies, techniques and tactics used to increase the … Continue reading

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Write with Purpose

Whether writing for a client or writing in a diary, writing with purpose always makes sense. Before placing the first word on a page, thinking about “why” ensures writing is never a time wasting endeavor. Writing with purpose is often straightforward. … Continue reading

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